How often do you attend networking events? If you do this as often as I do, you would probably have heard loads of elevator speeches – also known as 40 second or 1 minute (Or however long!) pitches.
How many of these can you actually remember after you hear them?
We remember only the very good ones and the very bad ones, don’t we?
Now if you had to rate yourself in either of those categories, where will you fall?
Where do you want to fall?
Personally, I would prefer to be remembered for doing something really well than for being super rubbish at it! But I will raise my hand first about doing rubbish elevator pitches. I have had a lot of practice in the 5+ years of networking experience I have knocked up.
But what will make a good elevator speech?
For me, a good pitch needs 3 things:
1. It has to be simple,
2. It talks about one thing only, and
3. It has a good call to action
Here are a few quick tips for you to get started on writing a killer pitch:
1. It’s not very long! So don’t try to throw too much into it. There is time for only one thing – if that is the thing that solves your potential client’s pain, then you are on to a winner already.
2. People will decide within the first 5 seconds whether they want to listen in or tune out. Grab them with a strong opening sentence or question.
3. A 40 second monologue feels like eternity. Try not to make it all “Me, Me Me”. Make it more about “You, You, You”.
4. Going over time robs someone else from their opportunity. Stick to your own time!
5. Not being prepared with a good pitch is a waste of your networking membership money. Plan it, prepare it, practice it. It’s part of what you pay for!
6. This is the start of a business conversation, an opportunity to invite people to talk to you. But don’t go too far with it too early. Simply use it to raise their curiosity, tweak their interest, and use that to get 1-2-1 appointments to continue the conversation.
Now let’s cut all that down to 4 easy steps:
- Decide why you are doing this in the first place
- Understand what people are wanting to buy from you
- Write it in a way that makes it simple to assimilate
- Deliver it with conviction and power
Wishing you lots of happy and successful business networking! I hope these tips come in handy for you.
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