Are you fearful of sales?
This may be the reason why you are not getting the business results you want!
For most business owners, the selling process is anything but easy. You start out in business because you are passionate about a product or something you are great at doing, and then the shock comes: You have to sell!
And it seems that most people don’t want to be sold to. They don’t want to hear “#Buymystuff”! But if you don’t get sales, or new customers, how are you supposed to survive? There always seems to be another choice for your potential clients, someone with a better pitch, a competitor who shouts louder or offers a better deal, scuppering your best efforts. Selling is a scary, do-eat-dog place, isn’t it?
Consequently it becomes a self-perpetuating downward spiral. And sadly, a lack of confidence to sell is the main reason why 4 in 10 small companies don’t make it to 5 years.
So what are the main reasons behind the fear of pitching your products, or “selling”?
The top 5 sales fears:
- Fear No. 1: You will make a negative first impression. We all know how important a first impression is, and the fear that you will not make a good one can be intense. It may even make you avoid meeting ideal prospects. It’s this fear of being judged that often shoots us in the foot.
- Fear No. 2: You will be rejected. Experienced salespeople know they aren’t going to be successful 100% of the time. But newcomers may regard failure as the end of the world. Have you felt this before? “I turned white with fear from what might happen if they said that awful two-letter word we all despise as salespeople, ‘No,'” It’s the fear of rejection that kills us off, in this case.
- Fear No. 3: You’ll come across as pushy. We’ve all had at least one negative experience with a salesperson who kept pushing and pressuring and wouldn’t let us leave or hang up the phone. Many business owners worry they’ll make prospects feel that way. It’s the fear of being judged, again.
- Fear No. 4: You won’t deliver. Even when you do get a yes, you may fear you won’t be able to fulfill all of the person’s expectations. You may even suffer from the “Impostor Syndrome,” which means you’re starting to question the value of your own products. This one is the fear of not living up to our own (Sometimes impossible!) expectations.
- Fear No. 5: You don’t know if you’re doing it right. Going into sales without any training can be terrifying. How do you know you’re using the right tactics and offering people what they need? This is a fear of not knowing. A bit like the Impostor Syndrome above, it’s our expectations to do everything perfectly that sinks our ship.
The truth is: It is okay to sell you products. It is okay to ask for business. But it’s not what you say that is important. It is when and how you say it that will help you clinch the deal. And here is the problem: When it comes to pitching their product or service, many entrepreneurs struggle with these issues. Most of all, it takes practice, a positive attitude, a confident approach, and a host of other things that have to fall in line to be successful at selling.
If any of this rings true for you, then I have good news!
For 30 years, I worked in sales environments, with sales people of all sorts from one man bands starting out, to large mixed teams selling into hard manufacturing and engineering environments, through to corporate sales teams offering services to differentiated markets. I worked at all levels, from giving graduate recruits the foundations for their careers, through to working with MDs and CEOs to set out their stalls, clarify their visions and making their businesses successful. In that time, I have helped over 2,000 people and companies achieve the positive outcomes they wanted.
I can help you too! I want to help you discover the confidence and skills to win all the business you need and deserve. And yes, that is my blatant sales pitch to you!
If you want find out how we can make this work for you, book some time in my diary here for a free, no-obligation 30 minute chat.
It is time for you to start overcoming the fear of selling, and conquering your sales targets.
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