Videos are a great way to interact directly with an audience from a distance. They allow an insight into the presenter’s character, and supports or reinforces the ideas and images raised by other online content.
But I will be honest now: I have seen more that are not great than good ones! Especially the Facebook Live videos that have lately popped up.
It totally bemuses me that business people will spend significant amounts of money on branding and developing an image for their business and products. Then they are willing to totally destroy all of that for the sake of 3 minutes of poorly made video posted directly onto social media and other channels for all the world to see.
I have seen videos shot in pubs after the second or third round of drinks. Videos shot whilst people are driving cars (One even with the children clearly in the back – very unwise!). Videos made on ipads, phones and desktop computers with poor light and terrible sound. Videos showing the presenters at all their worst angles: Straight up nostrils, a pimple on the chin, hair untidy, and so forth. Frankly: Videos that detract from their presenters’ ability to get their point across.
Recently, I had the opportunity to produce my own selfie video on Facebook Live for #4NTVLive, the live stream of my networking group. It had over 1,000 hits! So I thought it may be useful to help other people who want to make thier own videos too.
I also produced a special workbook with tips on how to get started with making your own videos that actually enhance instead of destroy personal branding.
It’s not about WHAT you say – That is up to you to decide. This is about HOW TO SAY IT.
The tips in my workbook will help you look and feel more confident in front of your own camera.
I call it “The Spielberg Effect” because I draw on some of my favorite movies for examples.
You can watch the video here
And download your FREE WORKBOOK here
Then, if you upload your video and send me a link, I will give you a free evaluation of it, with a few nods to what you are already doing well, and a few tips on how to make it even better. No charge!
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